What is EFFPAR?

EFFectivenes and PARtnership synergy is the foundation of EFFPAR. 
Our mission is delivering answers, solutions, tools and recommendations to fulfill our partners defined or discovered needs. 
Flexibility of connecting various specialists in different areas provides tailor made approach to each project. EFFPAR delivers high quality results and clear and reliable recommendations.

Who am I?

Ikona
  • entrepreneurial manager
  • 20+ years of experience
  • international corporations: KraftHeinz, L'Oreal, Danone Waters, PepsiCo, Nestlè, Dr.Oetker, Unilever
  • various projects conducted as an independent business consultant
  • experienced in industries and categories: FMCG, Cosmetics, Plant protectioncategory, Fitness clubs, Alcohol, Household products, Dietary catering.

Why EFFPAR?

  • agile approach starting a project (days)
  • knowledge transfer with 100% confidentially
  • no fixed costs (monthly salary, benefits, trainings)
  • remote / online way of working
  • transparent budget spending: hourly billing
  • solution for maternity leave and vacancy recruitment time

Areas of specialization:

  • Category Management with focus on 4P

    • Preparing set of recommendations of a properly selected product range (category, segment, variant, size), located in the right place (channel, point of sale, shelf, additional display) and at the right price (margin, buyer, competition, brand) along with guidelines of supporting category (promotion, advertising materials, supporting activities).

  • Marketing / Trade Marketing

    • Delivering strategies or tactics for a category or industry based on deep analysis (market, channels, brands, segments, customers), combined with consumers and shoppers’ behaviors (brand awareness, triggers, points of interaction, decision tree). Supporting partners in constructing needed surveys and generating insights based on gathered knowledge. Auditing and optimizing trade marketing activities, budgets and profitability.

  • Sales

    • Increasing sales teams’ operational effectiveness delivering tools and solutions based on partner’s specifics and characteristics: etting KPIs, reporting automation with different systems and tools (Excel, Access, BI), distribution building modelling, merchandising standards, systems and tools for field activities (SFA, routes engineering), Image Recognition solutions.

  • E-commerce

    • Driving technological growth through stability, adaptability, and predictive analysis. Expertise span acquiring and activating both B2B and B2C customers, optimizing the sales process to enhance communication, conversion rates, basket value, and profitability while minimizing returns. Additionally ensuring seamless order execution by integrating efficient warehouse management, supply chain operations, exceptional customer service, and sustainability practices.

Delivering tailor-made solutions includes expertise in:

  • Internet of Things (IoT)

    • Complex solutions for fixed assets management with usage of Internet of Things (IoT) - Cold chain monitoring, intelligent warehouses management, assets management in logistics and supply chains (especially returnable packaging), fixed management in factories and buildings, energy, water and gas infrastructure monitoring and many more.